How Fryda handles your personal data

This page is all about how Fryda collects and handles your personal data. The page is split up into three sections: "Privacy Policy" (GDPR), "Terms & Conditions", and "Cookies".

Privacy Policy


Fryda AB ("Fryda" or "we"/"us" or “Fryda”) respects your personal integrity. Our Privacy Policy was last updated on the 5th of October 2022. This privacy policy explains how we collect and use your personal data. It also describes your rights toward us and how you can exercise your rights. The policy applies to you who; are our customer, visit our web pages or apps or platforms or social media ("digital channels"), participates in market activities or competitions or customer surveys, in any other way comes in contact with us (for example via our customer service). Our objective is that you should feel confident that your personal integrity is respected and that your personal data is processed correctly. All processing of personal data within Fryda is in accordance with applicable data protection legislation. Within the EU/EEA, the General Data Protection Regulation ("GDPR") 1 applies and such national legislation implementing GDPR.This privacy policy generally applies to our processing of personal data. If you, when purchasing our services or in any other context, receive a different information text regarding the processing of personal data, that information text shall take precedence over this privacy policy.

1. Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC.

What is personal data and what is processing of personal data?

Personal data is any information that directly, or indirectly together with other information, can be linked to a living person. This means that a range of different types of information, such as but not limited to name and contact details, IP addresses, contest contributions, choices and preferences, is considered personal data.Processing is any action taken with the personal data, e.g. collection, storing, modification, processing for different purposes, altering or deletion.

What categories of personal data is processed and for what purposes?

When you purchase our services

For example, when purchasing our services, we will process your name, postal address, email address, phone number, and gender. Where applicable, personal identification numbers, preferences, behaviour patterns, and information on whether you are a legal representative, may also be processed. Your personal data is processed for the following purposes:

- To provide the services you have purchased in accordance with the agreement with you, including the service description and the specific terms of service.

- To process complaints and/or when you in other cases communicate with us via our customer service.

- For marketing purposes, among those marketing via mail, email and sms/mms (which you can opt-out from by clicking on a link in each message sent through email or sms/mms, or by contacting us via the contact details below).

- To analyse and group visitors on our Digital Channels based on selection, prioritisation and preferences (so-called profiling) in order to provide you with relevant and tailored information, recommendations, ads and offers.

- To conduct customer surveys.

- To prevent, detect and prosecute fraud and misuse of Fryda's services.

- To obtain anonymized statistics over the use of Fryda's services.

- To develop, test and improve Fryda's services and the technical platforms on which they are provided.

Provided that you have consented to it, to create custom audiences in order for us to send you customised offers and marketing on 99Products's digital channels. You may withdraw your consent at any time by using the opt-out tools offered on the digital channel where targeted marketing and advertising occur. If there are no such opt-out tools, you can withdraw your consent by contacting us at the contact details below.

Your personal data is processed for the following purposes:

- To process complaints or when you in other cases communicate with us via our customer service.

- For marketing purposes, among those marketing via mail, email and sms/mms (which you can opt-out from by clicking on a link in each message sent through email or sms/mms, or by contacting us via the contact details below).

- To conduct customer surveys.

- To obtain anonymized statistics over the use of Fryda's services.

- To maintain, develop, test and improve Fryda's services and the technical platforms on which they are provided.

If you visit our digital channels and our usage of cookies

Whenever you visit/use our digital channels, we collect information that you have chosen to submit to us, e.g. names, addresses, email addresses, phone numbers and other personal data.We may also process information regarding your usage of our digital channels, such as transaction history and technical data relating to the units you use to access Fryda's digital channels, e.g. IP addresses, unique device ID and type of web browser. Fryda offers certain services which require access to information from your mobile device, such as your mobile phone or tablet. It could be photos, contact information, audio recordings and location data. Fryda will never collect such data, unless you have given your explicit consent hereto. Fryda has placed so-called “cookies” on several of our digital channels. Through these, information on how you are using the digital channel in question is collected. You can find more information on which cookies Fryda has placed on our digital channels, and how to remove these cookies in Fryda cookie policy.

Your personal data is processed for the following purposes:

- To maintain, provide, test and improve our digital channels.

- To be able to offer you support when facing a problem on our digital channels.

- For marketing purposes, among those marketing via mail, email and sms/mms (which you can opt-out from by clicking on a link in each message sent through email or sms/mms, or by contacting us via the contact details below).

- To analyse and group visitors on our digital channels based on selection, prioritisation and preferences (so-called profiling) in order to provide you with relevant and tailored information, recommendations, ads and offers. It is possible that data from your use of different digital channels from 99Products and its group companies is merged for this purpose, and for the purpose of developing products and services.

- To create reports, review the effect of marketing campaigns and create anonymized statistics regarding the usage of our digital channels.

- For management, development and testing of our IT systems in order to secure that our digital channels upholds high quality as well as identifying and preventing security attacks such as viruses.

Provided your consent, to create custom audiences in order for us to send you customised offers and marketing on 99Products's digital channels. You may withdraw your consent at any time by using the opt-out tools offered on the digital channel where targeted marketing and advertising occur. If there are none such opt-out tools, you can withdraw your consent by contacting us at the contact details below.

When you participate in marketing activities, contests and customer surveys

If you participate in contests, customer surveys and other marketing related activities that we organise, we will process, e.g. contact information, entries to contests, opinions, preferences and other personal data that you choose to submit to us.

Your personal data is processed for the following purposes:

- To administrate the marketing activity, contest or customer survey, including communicating the outcome to you and paying eventual prizes.

- To inform about and offer you new marketing activities, contests and customer surveys.

- For marketing purposes, among those marketing via mail, email and sms/mms (which you can opt out from by clicking a link in each message sent through email or sms/mms or by contacting us via the contact details below).

- To acquire anonymized statistics from marketing activities, contests and customer surveys, in order to improve our services.

- On our platforms evaluate our and our sending companies' services and execution of deliveries.

- To maintain, develop, test and improve Fryda's services and the technical platforms on which they are provided.

When you otherwise are in contact with and communicate with us

When you are in contact with us via, for example, customer service functions, we process information related to your customer service request. If you are visiting or communicating with us through our social media accounts (i.e. third party platforms such as Facebook and Twitter) Fryda may receive information on your profile and your interactions on such platforms from the third party platform provider.

Your personal data is processed for the following purposes:

- In order for us to communicate with you or administer your request through our customer service, email forms and our social media accounts.

- To analyse calls and chat conversations in order to improve our communication and for your and our security.

- To acquire anonymized statistics regarding the usage of Fryda’s communication functions.

- To maintain, develop, test and improve Fryda’s services and the technical platforms on which they are provided.

Erasure of personal data

Your personal data is processed only as long as it is needed to fulfil the purpose of the processing or to fulfil Fryda’s legal obligations. Thereafter, your personal data is erased.

Legal basis for our processing of your personal data

Fryda will always adhere to applicable data protection legislation when processing your personal data. We process your personal data when this is necessary in order to perform an agreement with you or to respond to a customer service request you have made, or when we have a legitimate and compelling interest for processing your personal data, e.g. an interest to market ourselves to visitors of our Digital Channels or an interest in developing and improving our services. Would Fryda’s processing of your personal data require your consent according to applicable data protection legislation, we will obtain your prior consent to such processing, which is normally done by having you actively tick a box.

Security measures for protection of personal data

A high level of security for your personal data is of utmost importance to Fryda, and we have in place appropriate technical and organisational security measures to protect your personal data from unauthorised access, modification, dissemination or destruction.

Limitations in the transfer of personal data

Fryda may engage external partners and suppliers to perform services on behalf of Fryda, e.g. to provide IT services, payment services or to assist in marketing, analysis or statistics. The performance of these services may entail such parties, both within and outside of the EU/EEA, obtaining access to your personal data. Companies which are processing personal data on behalf of 99Products are obliged to sign an agreement with Fryda in order to ensure a high level of protection for your personal data. For partners located outside the EU/EEA, additional protective measures are undertaken, e.g. the signing of an agreement which includes the European Commission’s model clauses for data transfers, which can be found on the European Commission’s website. Fryda may transfer personal data to a third party, such as the police or other authority, in the course of an investigation or otherwise when so obliged by law or governmental decision. Fryda may disclose personal information to third parties, such as sending companies, in order to act on and manage customer feedback to improve customer experience.

External links

This integrity policy applies to information that Fryda is processing about you within the scope of our Digital Channels. Fryda’s Digital Channels may sometimes contain links to external websites or services which are not controlled by Fryda. If you follow a link to an external website, you are urged to review the principles for data processing and cookies applicable to the website in question.

Processing of personal data concerning children

Fryda's digital channels are not intended for children and 99Products is thereby not knowingly collecting personal data pertaining to children. If you are a legal guardian and learns that your child has submitted personal data to Fryda, we ask that you contact us on the address stated in the section below so that you can exercise your rights to, inter alia, correction or deletion.

Your rights in connection with our processing

You have the following rights in relation to the company that is processing your personal data:

- Right to access (register transcript) – a right to obtain confirmation and information of the processing of your personal data.

- Right to rectification – a right to have your personal data corrected.

- Right to erasure – a right to have your personal data erased. This right is limited to data that, by law, requires your consent to be processed, if you withdraw that consent and oppose the processing.

- Right to object – a right to object against our processing if the legal ground for the processing is based on a balancing of interests or if it is used for direct marketing.

- Right to restrict data processing – a right to demand that the processing of personal data is restricted, e.g. if you oppose the correctness of the data. While the matter is investigated, 99Products’s access to the data in question is restricted.

- Right to data portability – a right to request that personal data be sent from one data controller to another. This right is restricted to data, which you have submitted to us.

To exercise any of your rights, please see the heading contact information below.

Contact information

To exercise any of your rights, contact us at:

Fryda AB


Asplyckevägen 25A 
41729 Göteborg, Sweden


Please note that as a general rule Fryda does not accept third parties to exercise the data subjects' rights based on a power of attorney. The person who wants to exercise a right therefore needs to submit the request.You are also entitled to, at any point in time, file a complaint with the applicable supervisory authority if you believe that our processing of your personal data is in breach of applicable data protection legislation.

Amendments to this integrity policy

Fryda may from time to time make amendments to this integrity policy. The current version of the integrity policy is always available on Fryda's websites.

Terms & Conditions


Fryda AB ("we"/"us" or “Fryda”) respect your personal integrity. Our Terms and Conditions were last updated on the 5th of October 2022. Please read these terms and conditions carefully before using Our Service.

Google API Limited Use Requirements

(App’s) use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

Interpretation and Definitions


The words of which the initial letter is capitalised have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of these Terms and Conditions:

- “Application” means the software program provided by the Company downloaded by You on any electronic device, named 99Products AB 

- “Application Store” means the digital distribution service operated and developed by Apple Inc. (Apple App Store) or Google Inc. (Google Play Store) in which the Application has been downloaded.

- “Affiliate” means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

- “Account” means a unique account created for You to access our Service or parts of our Service.

- “Company” (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Fryda AB.

- “Country” refers to Sweden & the Netherlands.

- “Content” refers to content such as text, images, or other information that can be posted, uploaded, linked to or otherwise made available by You, regardless of the form of that content.

- “Device” means any device that can access the Service such as a computer, a cell phone or a digital tablet.

- “Feedback” means feedback, innovations or suggestions sent by You regarding the attributes, performance or features of our Service.

- “Service” refers to the Website.

- “Terms and Conditions” (also referred as "Terms") mean these Terms and Conditions that form the entire agreement between You and the Company regarding the use of the Service. This Terms and Conditions Agreement was generated by TermsFeed Mobile App Terms and Conditions Generator.

- “Third-party Service” means any services or content (including data, information, products or services) provided by a third-party that may be displayed, included or made available by the Service.

- “Website” refers to Fryda, accessible from

- “You” means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.


These are the Terms and Conditions governing the use of this Service and the agreement that operates between You and the Company. These Terms and Conditions set out the rights and obligations of all users regarding the use of the Service. Your access to and use of the Service is conditioned on Your acceptance of and compliance with these Terms and Conditions. These Terms and Conditions apply to all visitors, users and others who access or use the Service. By accessing or using the Service You agree to be bound by these Terms and Conditions. If You disagree with any part of these Terms and Conditions then You may not access the Service. You represent that you are over the age of 18. The Company does not permit those under 18 to use the Service.Your access to and use of the Service is also conditioned on Your acceptance of and compliance with the Privacy Policy of the Company. Our Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your personal information when You use the Application or the Website and tells You about Your privacy rights and how the law protects You. Please read Our Privacy Policy carefully before using Our Service.

User Accounts

When You create an account with Us, You must provide Us information that is accurate, complete, and current at all times. Failure to do so constitutes a breach of the Terms, which may result in immediate termination of Your account on Our Service.You are responsible for safeguarding the password that You use to access the Service and for any activities or actions under Your password, whether Your password is with Our Service or a Third-Party Social Media Service. You agree not to disclose Your password to any third party. You must notify Us immediately upon becoming aware of any breach of security or unauthorised use of Your account. You may not use as a username the name of another person or entity or that is not lawfully available for use, a name or trademark that is subject to any rights of another person or entity other than You without appropriate authorization, or a name that is otherwise offensive, vulgar or obscene.


Your Right to Post Content

Our Service allows You to post Content. You are responsible for the Content that You post to the Service, including its legality, reliability, and appropriateness.By posting Content to the Service, You grant Us the right to use, modify, publicly perform, publicly display, reproduce, and distribute such Content on and through the Service. You retain any and all of Your rights to any Content You submit, post or display on or through the Service and You are responsible for protecting those rights. You represent and warrant that: (i) the Content is Yours (You own it) or You have the right to use it, and (ii) the posting of Your Content on or through the Service does not violate the privacy rights, publicity rights, copyrights, contract rights or any other rights of any person.

Content Restrictions

The Company is not responsible for the content of the Service's users. You expressly understand and agree that You are solely responsible for the Content and for all activity that occurs under your account, whether done so by You or any third person using Your account. You may not transmit any Content that is unlawful, offensive, upsetting, intended to disgust, threatening, libellous, defamatory, obscene or otherwise objectionable.

Examples of such objectionable Content include, but are not limited to, the following:

- Unlawful or promoting unlawful activity.

- Defamatory, discriminatory, or mean-spirited content, including references or commentary about religion, race, sexual orientation, gender, national/ethnic origin, or other targeted groups.

- Spam, machine – or randomly – generated, constituting unauthorised or unsolicited advertising, chain letters, any other form of unauthorised solicitation, or any form of lottery or gambling.

- Containing or installing any viruses, worms, malware, trojan horses, or other content that is designed or intended to disrupt, damage, or limit the functioning of any software, hardware or telecommunications equipment or to damage or obtain unauthorised access to any data or other information of a third person.

- Infringing on any proprietary rights of any party, including patent, trademark, trade secret, copyright, right of publicity or other rights.

- Impersonating any person or entity including the Company and its employees or representatives.

- Violating the privacy of any third person.

- False information and features.

The Company reserves the right, but not the obligation, to, in its sole discretion, determine whether or not any Content is appropriate and complies with this Terms, refuse or remove this Content. The Company further reserves the right to make formatting and edits and change the manner of any Content. The Company can also limit or revoke the use of the Service if You post such objectionable Content. As the Company cannot control all content posted by users and/or third parties on the Service, you agree to use the Service at your own risk. You understand that by using the Service You may be exposed to content that You may find offensive, indecent, incorrect or objectionable, and You agree that under no circumstances will the Company be liable in any way for any content, including any errors or omissions in any content, or any loss or damage of any kind incurred as a result of your use of any content.

Personal data

It is important to the Company to protect your personal data. The Company processes your personal data in accordance with applicable data protection legislation. For more information, including information on who we may share your personal data with, see our Privacy Policy.

Copyright Policy

Intellectual Property Infringement

We respect the intellectual property rights of others. It is Our policy to respond to any claim that Content posted on the Service infringes a copyright or other intellectual property infringement of any person.If You are a copyright owner, or authorised on behalf of one, and You believe that the copyrighted work has been copied in a way that constitutes copyright infringement that is taking place through the Service, You must submit Your notice in writing to the following  email and include in Your notice a detailed description of the alleged infringement.You may be held accountable for damages (including costs and attorneys' fees) for misrepresenting that any Content is infringing Your copyright.

Intellectual Property

The Service and its original content (excluding Content provided by You or other users), features and functionality are and will remain the exclusive property of the Company and its licensors. The Service is protected by copyright, trademark, and other laws of both the Country and foreign countries. Our trademarks and trade dress may not be used in connection with any product or service without the prior written consent of the Company.

Your Feedback to Us

You assign all rights, title and interest in any Feedback You provide the Company. If for any reason such assignment is ineffective, You agree to grant the Company a non-exclusive, perpetual, irrevocable, royalty free, worldwide right and license to use, reproduce, disclose, sub-license, distribute, modify and exploit such Feedback without restriction.

Links to Other Websites

Our Service may contain links to third-party web sites or services that are not owned or controlled by the Company.The Company has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party web sites or services. You further acknowledge and agree that the Company shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods or services available on or through any such web sites or services.We strongly advise You to read the terms and conditions and privacy policies of any third-party web sites or services that You visit.


We may terminate or suspend Your Account immediately, without prior notice or liability, for any reason whatsoever, including without limitation if You breach these Terms and Conditions.Upon termination, Your right to use the Service will cease immediately. If You wish to terminate Your Account, You may simply discontinue using the Service.

Limitation of Liability

Notwithstanding any damages that You might incur, the entire liability of the Company and any of its suppliers under any provision of this Terms and Your exclusive remedy for all of the foregoing shall be limited to the amount actually paid by You through the Service or 1000 SEK or 100 EUR if You haven't purchased anything through the Service. To the maximum extent permitted by applicable law, in no event shall the Company or its suppliers be liable for any special, incidental, indirect, or consequential damages whatsoever (including, but not limited to, damages for loss of profits, loss of data or other information, for business interruption, for personal injury, loss of privacy arising out of or in any way related to the use of or inability to use the Service, third-party software and/or third-party hardware used with the Service, or otherwise in connection with any provision of this Terms), even if the Company or any supplier has been advised of the possibility of such damages and even if the remedy fails of its essential purpose.Some states do not allow the exclusion of implied warranties or limitation of liability for incidental or consequential damages, which means that some of the above limitations may not apply. In these states, each party's liability will be limited to the greatest extent permitted by law.

"AS IS" and "AS AVAILABLE" Disclaimer

The Service is provided to You "AS IS" and "AS AVAILABLE" and with all faults and defects without warranty of any kind. To the maximum extent permitted under applicable law, the Company, on its own behalf and on behalf of its Affiliates and its and their respective licensors and service providers, expressly disclaims all warranties, whether express, implied, statutory or otherwise, with respect to the Service, including all implied warranties of merchantability, fitness for a particular purpose, title and non-infringement, and warranties that may arise out of course of dealing, course of performance, usage or trade practice. Without limitation to the foregoing, the Company provides no warranty or undertaking, and makes no representation of any kind that the Service will meet Your requirements, achieve any intended results, be compatible or work with any other software, applications, systems or services, operate without interruption, meet any performance or reliability standards or be error free or that any errors or defects can or will be corrected.Without limiting the foregoing, neither the Company nor any of the company's provider makes any representation or warranty of any kind, express or implied: (i) as to the operation or availability of the Service, or the information, content, and materials or products included thereon; (ii) that the Service will be uninterrupted or error-free; (iii) as to the accuracy, reliability, or currency of any information or content provided through the Service; or (iv) that the Service, its servers, the content, or e-mails sent from or on behalf of the Company are free of viruses, scripts, trojan horses, worms, malware, timebombs or other harmful components.Some jurisdictions do not allow the exclusion of certain types of warranties or limitations on applicable statutory rights of a consumer, so some or all of the above exclusions and limitations may not apply to You. But in such a case the exclusions and limitations set forth in this section shall be applied to the greatest extent enforceable under applicable law.

Governing Law and dispute resolution

These Terms and Conditions shall be governed by the laws of Sweden for Swedish users residing in Sweden and the laws of the Netherlands for Dutch users Residing in the Netherlands. Disputes shall primarily be resolved by negotiations in good spirit between the parties. Should the parties not be able to reach an amicable agreement, the dispute shall be resolved by a Swedish general court.

Severability and Waiver


If any provision of these Terms is held to be unenforceable or invalid, such provision will be changed and interpreted to accomplish the objectives of such provision to the greatest extent possible under applicable law and the remaining provisions will continue in full force and effect.


Except as provided herein, the failure to exercise a right or to require performance of an obligation under these Terms shall not affect a party's ability to exercise such right or require such performance at any time thereafter nor shall the waiver of a breach constitute a waiver of any subsequent breach.

Changes to These Terms and Conditions

We reserve the right, at Our sole discretion, to modify or replace these Terms at any time. If a revision is material We will make reasonable efforts to provide at least 30 days' notice prior to any new terms taking effect. What constitutes a material change will be determined at Our sole discretion. By continuing to access or use Our Service after those revisions become effective, You agree to be bound by the revised terms. If You do not agree to the new terms, in whole or in part, please stop using the website and the Service.

Contact Us

If you have any questions about these Terms and Conditions, You can contact us:

- By visiting this page on our website:

- By sending us an email:

Data deletion

How to delete Fryda account & collected data

1. Email us at (use the email you used to create your Fryda account)
2. Use the subject line "Delete account"
3. We will confirm your deletion via email

Cookie Policy 🍪


Cookies are small text files which are downloaded to your computer, tablet or mobile phone when you visit a website or application. The website or application may retrieve these cookies from your web browser so they can provide you with a more secure online experience. Generally, cookies are very useful and are a common method used by almost every website you visit because they help to make your online experience as smooth as possible. For security reasons, many websites will not function at all without the use of cookies. Cookies generally do not hold any information to identify an individual person, but are instead used to identify a browser on an individual machine. If you prefer, you can restrict, block or delete cookies by changing your browser settings but that may mean that the website won't work properly. For more information about cookies and their impact on you and your browsing visit

Types of cookies

Necessary cookies

These cookies are essential in helping you to make use of the features and services we offer on Without these cookies, the services you want to use cannot be provided. These cookies do not gather information about you that could be used to identify you, and they do not monitor or remember where you have been on the internet.

Functional cookies

These cookies allow us to provide you with a better online experience when you use our website. They do not gather or store any information which would allow us to identify you personally.

Performance cookies

Performance cookies help us to understand how our customers use our site, so we can keep our products and services relevant, easy to use and up to date. For example, we can see which products and services are most popular, identify when and where errors occur, and test different versions of a page in order to provide an improved online experience.

What cookies we use

Google Analytics

To be able to measure how the site is used and to improve the experience of the site we use cookies from google analytics.